The End - 2000 to 2009

First Mainstream TV Commercial featuring a Muslim


I was watching the History Channel and I saw a commercial for Microsoft Vista and to my surprise for the first time I saw a Muslim on the commercial. It’s about time more companies started using Muslims as part of their commercials to normalize and humanize us as Americans and consumers as well.


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  • 26 Responses for "First Mainstream TV Commercial featuring a Muslim"

    1. sacbutteredtoast October 4th, 2008 at 12:17 am

      yeah, it was a bit weird when i first saw it, cause they said Mojave and I mistook it for Muhammad after seeing the brother with the beard, lol

    2. M October 4th, 2008 at 1:47 am

      I actually saw this commercial on TV and didn’t think anything of the Muslim in it until someone pointed it out to me that it probably was the first mainstream commercial with a Muslim.

      In a way, it’s also a really smart move on Windows’ part. Muslims get excited whenever they’re portrayed positively or even neutrally these days. It’s possible it’ll be posted and e-mailed all over the place, so Windows theoretically is going to be benefiting from some free advertising. 😉

    3. emma October 4th, 2008 at 3:08 am

      And no heavy foreign accent!!!

    4. Jawad October 4th, 2008 at 4:09 am

      Using the muslim was a good thing as a gave a different view of muslims as just ordinary people dealing with the preceptions and issues like everyone else. I feel the advert also catches on the oppurtunity to show Window’s openeness and tolerance to different communities within US society. I think they are cashing more into the diversity perception. On the other hand it could be that they wanted to represent the diversity of people actually working for windows so that muslims in that company dont feel left out. creative advertising never the less.

    5. Abu Jennah October 4th, 2008 at 8:37 am

      Is it me or does that brother look exactly like Azhar Usman!
      Eid Mubarak Everyone:)

    6. dude October 4th, 2008 at 10:27 am

      You’re kidding right?… He may be the first Muslim with a beard portrayed positively on mainstream TV. But, certainly not the first MUSLIM on TV. We don’t know if the average Joe or Susie on TV are in fact Muslims.

      You might need to edit your title. Thanks

    7. Stupid October 4th, 2008 at 12:55 pm

      Dude – you missed MR’s point in that everyone will see the brother as a Muslim. Not as the average joe or Suzie like you said.

    8. genieyclo October 4th, 2008 at 1:58 pm

      I still hate Windows Vista :)

    9. Rory28 October 4th, 2008 at 2:46 pm

      There has OBVIOUSLY been legions of “unvisibly Muslim” people in TV commercials… And now souly based on a BEARD your claiming the “First Ever Muslim” in a commercial!?…LOL… …Fashion is VERY far reaching you know…Maybe dude REALLLY just likes Freeway?…LOL…

    10. Hassan October 4th, 2008 at 3:27 pm

      I am proud of brother Muhammad, who did not lie in the advertisement by refraining from saying anything positive about vista. Vista sucks big time

    11. MoSin October 4th, 2008 at 3:44 pm

      this is a stupid commercial

      Vista SUCKS
      See For Yourself

      PS. Vista sucks
      PPS. XP rocks

    12. ... October 4th, 2008 at 3:52 pm

      hey i like Vista…I am using it RIGHT NOW! GO VISTAAAAAAAA!!!

    13. Aaminah October 4th, 2008 at 5:23 pm

      Salaams. MR, under what reasoning do you think this man is Muslim? I’ve seen the commercial many times it never occured to me “ooh, that’s a Muslim!” and I just re-watched it here and still don’t see any reason to think he is Muslim. :)

      As to Vista… well, I’m on Vista right now and have been since early March because it’s what came on my laptop. I can’t tell any difference between Vista and regular Windows. XP is too darn loud, I hated that. But other than that, they are all the same to me. Maybe I just don’t use the “fancy” stuff that everyone else looks for or something, but Vista is nothing special to me. No complaints either, but nothing special.

    14. iMuslim October 4th, 2008 at 5:29 pm

      I think there have been a few “visible” Muslims on UK TV ads… I remember seeing one several months back for a homewares store. Asian bro with a beard, wearing a suit. He was the salesman – but he wasn’t the main character though. He had a nice smile, masha’Allah!

      Not sure if I’ve seen any hijabis…

    15. Nameless October 4th, 2008 at 9:14 pm

      As-Salam Alaikum

      Subhanallah, why are we Muslims so desperate for any bone the kuffar toss at us?

    16. ha October 4th, 2008 at 9:15 pm

      Hmm can we say … shallow observation?

    17. dude October 4th, 2008 at 9:19 pm

      Revised post title: First Mainstream TV Commercial featuring a Man with beard resembling stereotypical Muslim positively.

    18. Zaynab October 4th, 2008 at 10:33 pm

      dude, is that Omair Ali from MeccaOne Radio? lol

    19. Yusuf Smith October 5th, 2008 at 7:20 am

      As-Salaamu ‘alaikum,

      So Micro$oft shows a guy with a big beard getting deceived by their stupid propaganda – being shown all the Vista eye candy without the pain of upgrading to SP1 and having to reinstall the whole system, or how slow it is at startup with all the applets, or the CD-ROM drive stopping working because of registry errors, or being asked twice whether you want to do something like install a program or change a setting … of course, Vista looks cool when you’ve only used it for five minutes, but I bet they don’t get to take it home.

      On the other hand, in the UK a furniture shop commercial had a Muslim (or Muslim-looking) guy with a big beard come in with a big smile on his face while a couple were arguing in “their” bedroom (actually a shop demo). I thought that was pretty funny. And Boots (pharmacy) have images of a woman in hijab on some of their promotional displays.

    20. ... October 5th, 2008 at 10:52 am

      Aaminah, its a Muslim character because the man calls him by the name Muhammad……..

    21. Muhammad October 5th, 2008 at 12:28 pm

      you are stereotyping bro…how do u noe that just because the guy has a long beard he is muslim…?

    22. dude October 5th, 2008 at 12:55 pm

      … The man doesn’t call him Muhammad, he says Windows “Mojave”

    23. Muhammad October 5th, 2008 at 3:55 pm

      Salams,

      It is quite obvious he is Muslim, long beard trimmed moustache, military gear. He dresses like 95% of all the people i know. The Beard in Deen is supposed to be a clear indicator to represent one’s Muslim identity.

    24. Ummi4X October 6th, 2008 at 2:43 pm

      Sure that is a Muslim? Did he write 10 in Arabic?

    25. umeezee October 10th, 2008 at 10:17 am

      Are we so weak that we need Microsoft to confirm that we are good people?

    26. Aaminah October 11th, 2008 at 10:58 pm

      Salaams.

      A) No, no one calls him Muhammad in this commercial. Sorry, you are hearing what you wanna hear.

      B) A beard (and trimmed mustache) do not make a man a Muslim. Yeah, he looks like an awful lot of men I know… who aren’t Muslim. Sure, he looks like a lot of Muslim men I know too. What is your point?

      C) The beard alone is NOT the marker of a Muslim man. The Sunnah includes a turban to go with that beard.

      D) I agree with all who ask why we have to get all excited that Microsoft is affirming us or “allowing” us to look good in a mainstream commercial.

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